Project ABC: "Relationships Matter" Posters and "My Feelings" Child's Activity Book

At the core of the social marketing plan is the branding of Project ABC, which represents a paradigm shift in the field of infant mental health care. Making Project ABC a recognized "brand" helps create the necessary framework for future growth (i.e., others will seek to replicate Project ABC in their area.).

Messages have been developed to convey the value and significance of the Project ABC approach by emphasizing the central role of relationships during early childhood and the value of connections (i.e., a system of care) in meeting the mental health needs of children in SPA 4.

For more information, please contact:

Shirley Shin
Phone: (213) 385-5100, ext. 2223
Email: sshin@childrensinstitute.org

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